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City Harvest of New York City took a leap of faith when it decided to expand its anti-hunger programs. Teamwork and strong branding helped raise the funds it needed to be successful.
“At City Harvest, the marketing department helps inform and impact fundraising initiatives, which has resulted in brand recognition and respect and the positive way people feel about City Harvest in New York,” she says. “We have a lot of passionate, very dedicated long-term supporters, and our brand visibility is the core of our fundraising. People feel connected with the brand.
- Companies:
- City Harvest
- Places:
- City Harvest
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