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City Harvest of New York City took a leap of faith when it decided to expand its anti-hunger programs. Teamwork and strong branding helped raise the funds it needed to be successful.
“Without that positive brand recognition, we would be just another letter in the mailbox. But as it is, we are part of the fabric of the city, an essential presence,” she adds. “We’ve done a lot of work to get the brand to the point where we are considered this unique presence in the city. We pioneered food rescue 30 years ago, and New Yorkers love it. They just get it. There is a close-knit relationship between the organization and the people of New York City.”
- Companies:
- City Harvest
- Places:
- City Harvest
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