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City Harvest of New York City took a leap of faith when it decided to expand its anti-hunger programs. Teamwork and strong branding helped raise the funds it needed to be successful.
Wallace says that when Barrick took over, “she really looked at how you use marketing and positioning of the brand to form a basis and foundation for all of our fundraising efforts,” which resulted in a consistency of messaging that enables supporters and even nonsupporters to feel comfortable with the City Harvest brand.
- Companies:
- City Harvest
- Places:
- City Harvest
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