City of Hope Named Official Charity of 2009 NFL Season on FOX Sports

City of Hope will be featured during FOX Sports’ 2009 National Football League (NFL) season from September 2009 through the playoffs in January 2010. FOX Sports announced the selection of City of Hope as a FOX Sports Supports charity during the Daytona 500 broadcast on February 15.

As part of the campaign, FOX Sports will provide pregame and on-air mentions of City of Hope and its mission of rapidly developing new treatments for cancer. FOX Sports will also produce public service announcements (PSAs) featuring NFL players and FOX Sports on-air talent to educate viewing audiences about City of Hope and solicit support for the institution’s lifesaving cancer research and treatment programs. The PSAs will air during FOX NFL Sunday pregame, NFL on FOX game broadcasts, all FOX Sports and cable networks and select FOX primetime programming.