City Year transforms the lives of two distinct sets of constituents — but it doesn’t stop there. Relying on powerful stories to engage them, it also transforms the lives of donors.

By Margaret Battistelli Gardner

Currently, alumni, their friends, parents, grandparents and other family members receive a different stream of communications than do potential supporters outside that group, and there’s a concentrated effort to support alumni clubs that crop up around the country.

The alumni group gets a newsletter that’s different from the general one, as well, but that could change, since there’s a push to centralize the organization’s fundraising efforts.