Columnist confesses: 'I Read the National Enquirer!'

● They tell the story. Like good journalistic headlines, Enquirer headlines give away the meat of the story. But they do it with vigor, combining specificity with strong verbs and a focus on the emotional core of the story. Like this one: “Hero kitty saves owner’s life by keeping her awake during terrifying ordeal.” If that story appeared in a nonprofit’s newsletter, I bet the headline would be something like: “Feline companions improving quality of life.”