Columnist confesses: 'I Read the National Enquirer!'

● They use colloquial language. They are written the way folks talk, not in artificial journalese. Instead of “Martha Stewart program faces ratings struggle,” the Enquirer gives us “Martha gets THE AX.”

Nonprofits seem to prefer dignified, calm, objective headlines. That might make the journalism majors among us happy, but it misses the opportunity to draw readers into our wonderful stories. And if our stories don’t get read, people have fewer reasons to be involved with us.