Columnist confesses: 'I Read the National Enquirer!'

Relevant photos are hard to come by — but so important. You might — like the Enquirer — need to lower your standards in order to have more access to real photos. And by all means, avoid stock photography. It always looks fake and commercial.

Reader-centric subject matter
Virtually all the stories in the Enquirer are about people. Most of the people are celebrities, of course, but in their more “human” moments: Someone’s gaining weight; a couple is breaking up; someone is locked in a feud with a rival.