Clear Communication Key to Get the Information You're Looking For

However, this advice comes with a warning: There is a vital communication step in this process that many organizations and vendors miss. That is to make sure the vendor gets a clear, unambiguous understanding of what you mean, even when you use familiar fundraising jargon. You may think you have been clear, but unfortunately the terms are not yet universally understood or applied in the fundraising world. And there is a danger that you and the vendor will have different assumptions of the meaning of the same concept — which could result in misleading information, leading to bad decisions.