Snap to Focus

She applauds the engaging photographs of the people SEE serves on the main page and especially likes the tag line, “Giving the gift of sight worldwide … to disadvantaged children and adults along with dignity, hope and productivity that accompany each free sight restoring surgery,” but she says the organization should make it easier to read and more prominent, as it gets to the heart of what SEE is about. The more real content — breaking news, current projects or anecdotes — an organization puts on its homepage, the more likely visitors will be to stay and go deeper into the site.