Snap to Focus

Durham recommends the organization restructure its homepage to be consistent with the drill-down pages, with the logo at the top left of the page and horizontal navigation.

“Keep the logo up at the top, make the navigation consistent, and then emphasize the real content: the value of their work — ideally their mission statement and breaking news, urgent work they’re doing, everything a visitor needs to understand why SEE is a valuable organization they should support,” she says.