Climb to the Top of the Corporate-giving Ladder

Annual reports often are the first thing corporate giving officers want to see. It's a way they can relate to a nonprofit and wrap their head around what you do, why you do it and how you're getting it done. While an individual might be primarily motivated to give because of the "warm fuzzy" connection she feels to your organization, a corporation is moved by a business-like case for support AND the "warm fuzzy" connection. (After all, an individual ultimately is behind the decisions!)