Climb to the Top of the Corporate-giving Ladder
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Sarah Durham
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Here are five ideas to make your annual report stand out from the crowd:
- Use an unexpected size (small, tall, wide or round, for instance).
- Incorporate "real life" pictures of the people, community or place you serve.
- Plan for the financials to be separate inserts to extend the shelf-life of the piece.
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Sarah Durham
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Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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