Climb to the Top of the Corporate-giving Ladder
Your annual report doesn't have to be big, flashy or copy-heavy. You can make it image-intensive, playful or conceptual, but it has to appear credible and make a professional case for why anyone should support you. For instance, here's a great example of a nonprofit's annual report copy that packs a compelling and business-like punch:
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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