Climb to the Top of the Corporate-giving Ladder
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Sarah Durham
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-- Hale House (The entire report is available online at www.halehouse.org.)
Remember to keep the design clean, yet eye-catching, and ensure your copy speaks in clear, succinct language that makes a strong case -- both should leave an indelible appeal in the reader's mind. With a professional, well-articulated, credible and compelling annual report, your organization is primed to convince a corporate giving officer to turn his head and company's support your way.
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Sarah Durham
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Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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