Head in the Clouds: The Benefits of Cloud-Based CRM Solutions

Integration
It’s far easier to integrate your CRM with online fundraising tools, the website, payment gateways, address verification services and social media when it’s in the cloud. Solutions designed for the cloud usually have what’s called an application program interface (API), which essentially is an integration kit for the software. It enables other Web-based services to interact with your database. Other technical terms you may hear are service oriented architecture (SOA) and Web services, which are essentially the same thing as an API.