cMarket/BiddingForGood and LVI/Thomas Cook Group Sign $1.5 Million Marketing Agreement

The BiddingForGood product placement marketing program involves a commercial entity providing sample items to be placed into live online fundraising auctions, enabling the marketer to reach category specific, affluent donors just at the time their spending decisions are being made. The client receives detailed reporting along with a losing bidder outreach program. Ken Sternfeld, spokesperson for LVI/Thomas Cook, says “We are excited to be using BiddingForGood’s fundraising auction platform and tap into the $16 billion charity auction market. Hopefully, millions will be raised with this unique travel offering we have developed specifically for this market, while allowing our industry leading travel services to be exposed to attractive customer segments.”