cMarket/BiddingForGood and LVI/Thomas Cook Group Sign $1.5 Million Marketing Agreement

LVI/Thomas Cook’s items will soon be placed within with a program enriched with measureable ROI and backed with hard metrics, something traditional advertising vehicles have often not been able to offer. “Because online charity auctions reach affluent consumers through their trusted causes just as they are making discretionary purchasing decisions, they are a highly measureable and experiential marketing channel”, says cMarket CEO Jon Carson.