cMarket/BiddingForGood and LVI/Thomas Cook Group Sign $1.5 Million Marketing Agreement

BiddingForGood believes that three tectonic trends are re-shaping the advertising/promotion markets;
• Increased targeting efficiency/reduced waste; Pay only to reach target consumers who continue to have spending power in specific category
• Performance based, guaranteed marketing ROI
• Reaching consumers when they are making spend decisions (not twittering)