cMarket/BiddingForGood and LVI/Thomas Cook Group Sign $1.5 Million Marketing Agreement
Online Charity Auctions: New, Measureable Marketing Platform
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The company booked $1.3 in advertising commitments in 2008, the program’s first year. This year the company has booked $4.9m YTD and is tracking to $8m in marketing commitments for 2009.
“We look forward to working with Thomas Cook as there is a lot of travel sold in the charity auction market”, said Mr. Carson. “We can help charities raise more funds while giving Thomas Cook access to a performance based specialty marketing channel.”
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