Coaching as a Tool to Break Through Today’s Fundraising Challenges

So how do nonprofit organizations help support their development leaders to maintain their focus and drive in the face of stiff challenges? A look to our colleagues in the private sector may provide a viable option.

Lessons learned

Long ago, professionals in the private sector added business coaching to their list of best practices. Unfortunately, nonprofit organizations have been slow to adopt this practice even though they have incorporated other best practices from the corporate world such as financial analysis, governance and customer centrism. With the addition of coaching at the levels of senior- and mid-level management, a typical return on investment of six times its cost was achieved according to a study conducted by Manchester Incorporated. This is an investment even the strictest CFO could love.