On Any Given Day
Coincidence or providence, lessons can be learned from any day’s direct-mail haul.
The day's take was a little smaller than average, just seven pieces. Two stood out from the rest for the sole reason they were not white — one a No. 9, closed-face, ivory outer with a gold foil-embossed corner card, and the other a 6-inch-by-9.5-inch special window with four-color printing on glossy stock. Of the five white packages, the mix included a 6-inch-by-9-inch closed face, a 6-inch-by-9.5-inch right window and three double-window No. 10s — one of which turned out to be quite providential.
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