On Any Given Day

I reviewed several letters that read entirely like that, sadly. And while I'm sure the copy raised money in spite of itself, given the enormity of the disaster, I believe it's creatively shallow and a disservice to donors.

In sharp contrast, MSF's appeal a few weeks after the disaster is quite specific, with quality details. Like how, because three hospitals were severely damaged and had to be evacuated, it set up clinics in tents in the first 24 hours to treat crushed limbs, open fractures, head traumas and burns: "On the grounds of our damaged Trinité trauma hospital, 
surgery took place in an improvised operating theater in a converted shipping container."