On Any Given Day
Coincidence or providence, lessons can be learned from any day’s direct-mail haul.
Finally, with the reminder that throughout the world there is a constant need for humanitarian medical aid, without ever making an overt ask, the package does a fully transparent job of raising undesignated funds.
And MSF/Doctors Without Borders' effort is no fluke — it's a model to learn from, even if your mission has nothing to do with disaster relief or humanitarian aid. FS
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