On Any Given Day
Coincidence or providence, lessons can be learned from any day’s direct-mail haul.
When offers collide
The ivory No. 9 contained The Heritage Foundation's fancy Certificate of Appreciation with a gold-foil seal and a small sheet of stickers for me to affix my chosen membership level. It's a solid offer that's only downsides are that the certificate is folded in thirds and it's just slightly too big for a standard 8-inch-by-10-inch picture frame. Folding it lessens its perceived value, and the size makes it difficult to hang it, as requested.
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