On Any Given Day
Coincidence or providence, lessons can be learned from any day’s direct-mail haul.
Washington National Cathedral's certificate offer delivered flat and is quite attractive — if not as flashy as Heritage's — and it came with the same hope that I would display it proudly in my home. But measuring 8.5-inches-by-5.375 inches, it shares Heritage's problem of being not easily framed. In spite of that, however, it's a classic and well-executed offer.
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