On Any Given Day
Coincidence or providence, lessons can be learned from any day’s direct-mail haul.
Offers colliding in the mail is not necessarily a disaster unless, say, similar-looking boxed note cards from several different nonprofits were to all arrive on the same day. In this case, though, the offers are each strong in their own right. The two packages look completely different, and the case for support in each is unique.
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