On Any Given Day
Coincidence or providence, lessons can be learned from any day’s direct-mail haul.
A classic smash-up
Two of the white No. 10s had corner-card windows personalized with the name of my city titling a local area drive: in WETA's case, an annual membership drive in my community, and for Wounded Warrior Project, a local area fund drive for injured troops.
Both are familiar controls, and the local area drive is a workhorse offer for many mailers, often in a double-window outer. Chances are they'll hit donors' mailboxes at the same time once in a while like these two did.
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