On Any Given Day
Coincidence or providence, lessons can be learned from any day’s direct-mail haul.
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But that's OK, because even though the day's mail might be overwhelmingly basic white and pretty boring overall, package by package it was a reminder that more often than not "plain and simple" works in the mail.
A piece of providence
The third white No. 10 double window, proved that sometimes direct-mail coincidence can end up doing good without even trying — because as word of the earthquake in Haiti dominated the news that night, a timeless renewal offer from a renowned international emergency first responder was in my hands.
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Kimberly Seville
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