On Any Given Day
Coincidence or providence, lessons can be learned from any day’s direct-mail haul.
Nowhere in the package is Haiti mentioned, but it doesn't matter. The pre-addressed reply envelope becomes a handy collection device in that moment.
When it's no fluke
The happenstance of MSF's renewal arriving on the same day as the earthquake hit aside, it's no accident that the organization is so successful in its fundraising.
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