On Any Given Day
Coincidence or providence, lessons can be learned from any day’s direct-mail haul.
In the weeks following the Jan. 12 earthquake, I received emergency solicitations for Haitian relief from a variety of nonprofits. I found much of the copy to be so vague that anyone could be saying it. For example: "Amid this devastation, destruction and heartache, [our] emergency response team works tirelessly to provide the emergency relief for the people of Haiti that is so desperately needed right now."
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