Come On, Get Engaged

So it was on a recent Thursday afternoon in Washington, D.C. I was rushing to a session on day one of the DMA Nonprofit Federation conference when I was sidetracked by an animated conversation in front of a dark session room. I didn’t have to see John to know he was there, and when I worked my way into the center of it, there he was. Winter weather up and down the East Coast had put the kibosh on many folks’ travel plans for the conference, and this particular bout of excitement was over that morning’s opening keynote. John, who is on the planning committee, was breathlessly explaining how the sole opening keynote presenter, Postal Regulatory Commission Chairman Ruth Goldway, cancelled that morning — and how the committee scrambled to pull together a stimulating opening session nonetheless. The committee members took stock of who was on hand and asked certain attendees to fill in. In the end, Russ Reid’s Tom Harrison; Senny Boone, senior VP, corporate and social responsibility at the Direct Marketing Association; and Food For The Poor’s Angel Aloma led an intense and stirring discussion on postal reform bill s.1486. It resulted in a roomful of fundraisers taking out their cellphones, right then and there, to call on their senators to oppose the language in Section 301 of the bill, which would make the 4.3 percent exigent rate increase approved by the Postal Rate Commission permanent, costing mailers billions of dollars and severely impacting nonprofit fundraisers. (Learn how you can take DMAAction here.)