The Real Costs of Online Fundraising
Come on, you know there’s no such thing as a free donation.
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Steve Kehrli
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Research and development
Finally, you should consider a cost for the hours you’ll spend learning and growing. The salesperson who has the latest and greatest Web plug-in/feature/tool that promises to revolutionize fundraising as we know it today will come knocking. You’re going to want to peek behind the curtain and see what he’s talking about, so factor in the cost of your time. Do it now by budgeting a few hours a month for R&D time for these new projects. And remember that your time is money!
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Steve Kehrli
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