Come on, you know there’s no such thing as a free donation.

By Steve Kehrli

Then I started to talk to colleagues at other nonprofits and realized there are so many other hidden costs that are more interesting to dive into than what was on this list. Don’t get me wrong — each one of these pillars of your e-mail program deserves its very own article. The amount of resources I have seen groups put toward an online platform, consultants, writers, artists, third-party list buys and back-end analysis is amazing.