Come on, you know there’s no such thing as a free donation.

By Steve Kehrli

But that’s all expected — and it’s what makes a solid foundation to any program. Here, then, are the five (other) costs you really need to consider as part of your online endeavors:

Correspondence
At the point you’re pushing “send” on your latest e-mail campaign or e-newsletter, have you thought through to the next thing that happens other than the much anticipated donation?