Come on, you know there’s no such thing as a free donation.

By Steve Kehrli

To get the most out of what you pay for, do not be shortsighted with the training. Get that replacement off to training — yesterday! While you’re at it, send two other people as well — one from marketing and one from major gifts. They’ll come back with a broader experience and appreciation for what it takes to run an e-campaign, and you’ll have the makings of a Plan B.