Pets Are People, Too

“In looking at our logo, we realized that the ‘P’ was our active word,” Sullivan explained in April. “We’re there for prevention — prevention of cruelty, prevention of accidents.

“We are a brand out there in animal welfare that right now no one else can follow,” she adds. “We stopped using paws and hearts, and I’m sure everyone will eventually follow us. But for now, you don’t confuse us with your small local shelter or The Humane Society,” she explained. “The ASPCA has a look and feel that allows it to completely stand alone.”