Pets Are People, Too

Generally speaking, animal donors fit the typical direct-mail donor profile — older and female (as opposed to wildlife-protection donors, who are younger with the split between women and men less skewed toward women). Their main concerns? Pet overpopulation and animal abuse. To reach them, the obvious lists would come from other like-minded organizations. Indeed, ASPCA leans heavily on lists from The Humane Society of the United States, the North Shore Animal League and PETA, among others. But other lists can work just as well, according to Catena.