Pets Are People, Too

But did you know that you can help other animals just as surely as you love and protect your own? A donation to our Pet Protection campaign will …

Well, it wasn’t written by a professional direct-mail fundraising copywriter, so there’s probably lots wrong with it. But the most stunning example of ignorance of the very demographic the organization is trying to reach comes in the second sentence, where the appeal refers to the donor’s pet as an “it.”