Pets Are People, Too
Communicate that — or your donors will disappear like Snausages at a doggie derby.
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Animal lovers, especially those most concerned with domestic pets — Fluffy and Rover and Spike, et al — immediately would be put off when they realize that the organization doesn’t share their sense that, frankly, pets are people, too. And if an animal-centric organization doesn’t feel that way, why would an animal lover trust and support it?
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- Companies:
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Margaret Battistelli Gardner
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