Pets Are People, Too
Communicate that — or your donors will disappear like Snausages at a doggie derby.
Referring to animals as “it” instead of “he” or “she” is one sure way to alienate potential donors to animal-related causes, says Bonnie Catena, vice president of fundraising at DMW Worldwide, a full-service direct-response advertising agency with offices in Wayne, Pa.; St. Louis; and Plymouth, Mass.
- Companies:
- DMW Worldwide
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