Pets Are People, Too

“We were using the puppy paws and the kitty paws, and the hearts and the kitty tails. And those things are great, and they’re iconic, and they’re quick and easy to identify,” she said at the time. “But to identify with who? Certainly not us alone. Everybody.”

As a result, the ASPCA came up with a less warm-and-fuzzy logo that emphasized the “P” in its name, strongly pointing to its role in the prevention of a whole slew of bad things that can happen to animals.