Communicating with Older Citizens

1) Be trustful and trusting. This burden falls primarily on the nonprofit, Ribble says. Nonprofits must be honest, sincere, predictable, reliable, purposeful and humble. "We cannot simply use the credibility with which our position as planners endows us. Instead we, as the primary cultivators of the relationship, must perform competently, must establish a consistent and predictable set of behaviors, (and) must communicate openly, accurately (avoiding jargon whenever possible) and transparently," Ribble explained.