Communication and Courage
When the economy went sour, the leadership at Allied Jewish Federation of Colorado realized it needed to reimagine the organization. From there, a three-year transformation started with a name change.
Once the name was set, the next goal was to very clearly identify exactly what the organization does and how. It was important to make it perfectly clear that supporters could both give to it and through it, as grantmaking is as core to JEWISHcolorado’s mission as directly providing programs and services.
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