Communication and Courage

“I’m not sure we communicated those goals clearly before,” Seserman says. “Now since the reimagining, we’re approaching donors in a much simpler way, with a more straightforward and compelling message. Now when donors give to us, they have what I call flexible philanthropy to give both to our organization and through our organization to other partner organizations. But we wanted to focus on some distinct things that we can do on behalf of our community, not just on our role as a conduit to other agencies.”