Communication and Courage
When the economy went sour, the leadership at Allied Jewish Federation of Colorado realized it needed to reimagine the organization. From there, a three-year transformation started with a name change.
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Part of the reimagining also focuses on the relationship that JEWISHcolorado has with the agencies it supports. Previously, it allocated funds to more than 70 organizations. Over the next five to 10 years, it hopes to pare that down considerably so it can work more closely with strategic alliances. Seserman explains that those partnerships benefit the individual agency, allowing it to focus on programming with decreased overhead costs while JEWISHcolorado manages the fundraising efforts. And they allow the community to continue to take advantage of programs that may have otherwise become unavailable.
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Margaret Battistelli Gardner
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