Communication and Courage
When the economy went sour, the leadership at Allied Jewish Federation of Colorado realized it needed to reimagine the organization. From there, a three-year transformation started with a name change.
Communication and courage
The reasoning behind JEWISHcolorado’s reimagining makes sense, but how did the organization pull it off? Anyone who works in the nonprofit world knows supporters can be skittish and that even a new font in a direct-mail package can cause an uptick or downslide in donations.
Related Content
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
Comments
