Communication and Courage
When the economy went sour, the leadership at Allied Jewish Federation of Colorado realized it needed to reimagine the organization. From there, a three-year transformation started with a name change.
The two underlying keys, Seserman says, were communication and courage. AJF leadership first vetted the idea for the reimagining to about 300 people at an annual meeting in 2010, addressing the economic downturn and its effect on fundraising, as well as the changes in philanthropy that were looming.
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