Communication and Courage
When the economy went sour, the leadership at Allied Jewish Federation of Colorado realized it needed to reimagine the organization. From there, a three-year transformation started with a name change.
Then came the economic downturn of 2008-2009, and AJF knew it could no longer afford to wait.
“This has been brewing over the last decade; we were feeling the trends,” says Doug Seserman, president and CEO of what is now called JEWISHcolorado. “We realized then that the time was right now to be proactive in driving the organization toward the future.”
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