Communication and Courage
When the economy went sour, the leadership at Allied Jewish Federation of Colorado realized it needed to reimagine the organization. From there, a three-year transformation started with a name change.
What about results?
While all of this is well and good, what about results and how the reimagining has affected JEWISHcolorado’s fundraising? Given that the name change went into effect on Oct. 1, 2013, it’s a bit too early to know. But the overall feeling at the organization is that it was a move in the right direction.
Related Content
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
Comments
